OUR STORY

ONE FLOWER. ONE MOTHER. ONE LEGACY.

María Eugenia never needed a map. She simply followed her intuition.
She grew up watching her grandmother — Mama Rosita — create magic with acanthus flowers.
One day, she traded cows for hydrangeas.
She transformed a dairy farm into a sea of color. Back then, hydrangeas were just garden flowers. But she saw something more.
She believed they could go far. And with her three children, she built something bold.

That decision now blooms across the world — from luxurious Arab weddings to minimalist Japanese designs. From Korean florists who honor a single stem, to European elegance and American creativity.
What started with a flower… is now 24 hectares of blooming legacy, reaching 22 countries, nurtured by 150 committed team members, and led by a family proudly growing a global story.

At Flores del Este, we don’t just grow flowers.
We grow trust. We grow beauty. We grow belonging.
And most importantly: we grow opportunities for those who grow with us.

Changing lives through flowers is our mission. That’s why we proudly carry the Florverde and Rainforest Alliance seals — because sustainability isn’t just a label. It’s a promise.

Flores del Este
Where a flower is never just a flower — it's a universal language, grown in Colombia.